2023 trends & opportunities in the care economy

The care economy has undergone significant historical shifts in recent years. From the acceleration of its prominence due to the Covid pandemic's impact on our society to shifts in Medicare and Medicaid policies, this economy is in a constant state of evolution. In just the past year alone, we have witnessed significant developments such as a care executive order, a surge in momentum for in-home care services, and the advent of AI ushering in new possibilities in the realm of caregiving.

This report dives into the 2023 trends within the various categories of care. Tailwinds indicate the growing momentum in different aspects—be it consumer behavior, policy changes, enterprise dynamics, or cultural narratives. On the other hand, headwinds signify the challenges and obstacles that continue to hinder the development of a modernized care system in the United States.

Let’s dive in.